In 1997, this dream was realized when The Art of Dr. Seuss project was launched. For the first time in history, collectors were able to see and acquire lithographs, serigraphs and sculptures reproduced from Geisel’s original drawings and paintings. In her introduction to the collection Audrey Geisel wrote, “I remember telling Ted that there would come a day when many of his paintings would be seen and he would thus share with his fans another facet of himself – his private self. That day has come. I am glad.”
A doodler at heart, Ted often remarked—with a twinkle in his eye—that he never really learned to draw. His school notebooks often included bizarre creatures that framed sporadic notes he had taken in class.
For over 60 years, Dr. Seuss’s illustrations brought a visual realization to his fantastic and imaginary worlds. However, his artistic talent went far beyond the printed page, as in his Secret Art works – the paintings and sculptures he did at night for himself that he rarely exhibited during his lifetime. Seuss always dreamed of sharing these works with his fans and had entrusted his wife, Audrey, to carry out his wishes once he was gone. Audrey, too, believed the work deserved further recognition and that Ted himself would one day be evaluated not only as an author, but also as an artist in his own right.
In 1997, this dream was realized when The Art of Dr. Seuss project was launched. For the first time in history, collectors were able to see and acquire lithographs, serigraphs and sculptures reproduced from Geisel’s original drawings and paintings. In her introduction to the collection Audrey Geisel wrote, “I remember telling Ted that there would come a day when many of his paintings would be seen and he would thus share with his fans another facet of himself – his private self. That day has come. I am glad.”
This historic project has opened the world’s eyes to the unique artistic talent of Dr. Seuss and, as such, galleries, museums and collectors have helped make Audrey Geisel’s promise, and Dr. Seuss’s dream, a reality.
Now, nearly 20 years after Ted passed away, these artworks have toured to leading galleries and museums across the world, establishing Seuss as a significant artist of the 20th century. Today prints and sculptures of Dr. Seuss artworks are found at galleries along side the works of Warhol, Rembrandt, Picasso and Miró, among others.
When Ted needed to clear his thoughts or relieve creative block, he often took an afternoon walk through his garden. Ted considered gardening and tending to his trees other art forms altogether, and his work in this “media” created a soft, pastoral setting.
According to Ted, however, his greatest work wasn’t a particular book or lavish gardens. Ted considered his greatest contribution to be the Lion Wading Pool at Wild Animal Park in San Diego, which he donated around 1973 (Dr. Seuss from Then to Now, p. 80).
New Media Forms
Though Ted was fascinated with computers, he himself never learned to use one. He was certain that they could be used effectively to supplement reading and teaching; the question that remained, however, was how? CD-ROMs were mere blips on technology’s screen at the time of Ted’s death in 1991.
His dream was realized in 1994 when Living Books began producing CD-ROMs of Dr. Seuss books, packaged with smaller book versions of the same titles. Children could follow along, matching words with pictures and recognize words as a result.
In 1993, Ted’s widow Audrey founded Dr. Seuss Enterprises (DSE) to protect and monitor the use of Dr. Seuss’s characters for licensing purposes. To date, DSE has endorsed a number of projects including: a theme park, television show, films, apparel, games, apps, and much, much more! DSE continues to expand its licensing reach while protecting the integrity of the Dr. Seuss books and nurturing and safeguarding the relationship people have with the characters. Ted said he never wanted to license his characters to anyone who would “round out the edges” and that guiding philosophy continues to guide DSE today.
Shortly before his death, when Ted was asked if there was anything left unsaid, he pondered the question and finally responded: “The best slogan I can think of to leave with the U.S.A. would be: We can . . . and we’ve got to . . . do better than this.”
After devoting 53 years to creating entertaining and instructive books, the good Dr. Seuss taught all that he could teach. Ted Seuss Geisel passed away on September 24, 1991, at the age of 87. As permanent reminder to the reading public, the final line in Ted’s final book (Oh, the Places You’ll Go!) issues the following charge: “You’re off to great places! Today is your day! Your mountain is waiting. So . . . get on your way!”
Like Norman Rockwell, Seuss personally created every rough sketch, preliminary drawing, final line drawing and finished work for each page of every project he illustrated. Despite the technical and budgetary limitations of color printing during the early and mid-twentieth century, Dr. Seuss the artist was meticulous about color selection. He created specially numbered color charts and elaborate color call-outs to precisely accomplish his vision for each book. Saturated reds and blues, for example, were carefully chosen for The Cat in the Hat to attract and maintain the visual attention of a six-year-old audience. By the time Seuss’s book career took off, sharp draftsman skills were evident in drawings. His ability to move a storyline ahead via illustrations filled with tension, movement and color became a hallmark component of his work, and the surreal images that unfolded over six decades became the catalyst for a humorous and inspired learning experience.
Artist Leo Rijn, the inaugural sculptor for the Dr. Seuss Tribute Collection I, was selected to launch this project due to his prized work with some of today’s top talent in the world of film, entertainment and the visual arts (including Tim Burton, Ang Lee and Steven Spielberg). Rijn has been identified as one of today’s brightest sculpting talents because of his ability to breathe life into the written word and successfully transform two-dimensional ideas into three-dimensional works of art. Universal Studios commissioned Leo to develop and oversee the creation of numerous maquette scale models for the Monumental Dr. Seuss Sculptures at Seuss Landing in Orlando, Florida. Leo was instrumental in the art direction for many of the sculpted characters and buildings now on display at this permanent Seuss attraction. His strikingly accurate Seuss works embody a masterful and intuitive Seussian sensibility, establishing him as a leading talent in interpretive sculpting.
Seuss embarked on an ingenious project in the early 1930s as he evolved from two-dimensional artworks to three-dimensional sculptures. What was most unusual for these mixed-media sculptures was the use of real animal parts including beaks, antlers and horns from deceased Forest Park Zoo animals where Seuss’s father was superintendent. Unorthodox Collection of Taxidermy was born in a cramped New York apartment and included a menagerie of inventive creatures with names like the “Two Horned Drouberhannis,” “Andulovian Grackler,” and “Semi-Normal Green-Lidded Fawn.” Shortly after Seuss created this unique collection of artworks, Look Magazine dubbed Seuss “The World’s Most Eminent Authority on Unheard-Of Animals.” To this day, Seuss’s Unorthodox Collection of Taxidermy remains as some of the finest examples of his inventive and multi-dimensional creativity.
Illustrator by day, surrealist by night, Seuss created a body of irrepressible work that redefines this American icon as an iconographic American artist. Yet, the Secret Art often shows a side of the artist that most readers, familiar with him through his classic children’s books, have never seen. This collection, created over a period of more than 60 years, encompasses the entirety of Seuss’s multi-dimensional talent. The artistic golden thread highlighted throughout this collection is apparent in each wildly imaginative and surreal Secret Art image. The Secret Art of Dr. Seuss is an inimitable collection of artworks created at night for his own personal enjoyment. These works were rarely, if ever, exhibited during his lifetime and provide a deeper glimpse into the art and life of this celebrated American Icon.
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